Successful Internet Business Tips Grange-over-Sands

There is no doubt that powerful brands are vital to Internet success in Grange-over-Sands. The design of a website and the information it provides are key variables that affect perception of the brand.

Cypher Digital Imaging Ltd
01539 563433
Bridge End House
Lancashire Data Solutions Ltd
01524 720909
Hilltop Cottage
Lakes Web Design
01539 738053
8 Fernwood Drive
Global Visability
01539 737601
57 Calder Drive
01524 272440
12a Main St
Kirkby Stephen
Bigfish Internet Ltd
01539 564580
8 Beetham Rd
Fusion New Media
01539 739459
10 Birchwood Close
Red Abbey Ltd
01229 462862
Chapel Street
Dalton in Furness
Jelly Fish Internet Solutions
07879 605597
76 Rating Lane
Barrow in Furness
Concept Web Solutions
07926 086657
58 Furness Park Road
Barrow in Furness

Successful Internet Business Tips

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Branding - Your Step Towards Successful Internet Business

Author: Mona Abdulla

An IMC plan that emphasize brand quality should maintain the same theme on the website. Also, a website should reinforce the integrated communications theme that is presented in other media when this is accomplished, the Internet becomes a valuable tool in the development of the brand.

Creating an effective brand presence online requires more than a website with an e-commerce capability. Cyber branding involves integrating online and offline branding tactics that reinforce each other and that speaks with one voice. The most common method of building an online brand presence is through offline technique called Brand Spiraling.

Brand Spiraling is the practice of using traditional media to promote and attract consumers to an online website. From television, radio, newspapers, magazines and billboards to simple shopping bags, consumers are encouraged to visit the firm's website. One goal of each advertising campaign should be to encourage traffic to the site and enhance brand recognition.

The incentive nature of the Internet makes it possible for a firm to learn more about each customer. This information can then be used to target more specific messages. A company would for instance, place a magazine advertisement to encourage traffic to its website. Once the customer visits the website; he/she can be requested for some information in an effort to learn more about them and their particular needs.

Adobe, a desktop publishing software company, uses billboard, Internet and print ads to drive traffic to its website. Adobe uses print ads in magazines such as Details, Spin, Wallpaper and Wired to target young 20 to 25 years old professionals who do not have strong back grounds in graphic arts but, for some reasons, have jumped into desktop publishing. Once at the site, a person can test and try different versions of Adobe's products.

Internet business firms use different techniques to advertise their websites. According to a study; the most common and effective method is displaying the website address on all printed and promotional materials. Next is placing ads promoting the Web address in various trade publications.

Over 70% of the companies register keywords with search engines; because business buyers often look for a specific product. The odds of making a sale increase substantially when a firm's website is cited after a keyword is typed into the search engine. The least used method is placing banners on other sites. Seldom do business customers go to a site when they are at another site. The primary effect of placing banners on other sites is to develop brand awareness and brand knowledge rather than to attract customers.

Companies with strong offline brands benefit from what is called a halo effect. A well received brand leads more customers to try new products and services that are being offered by the company on the Internet. These same customers are also more willing to provide information that can be used for greater personalization of messages. This halo effect results from the credibility of the firm's brand being transferred to an individual's evaluation of the website. Barnes & Noble and Toys R Us were late entrants into e-commerce. Still, both companies built successful Internet business because of the strong brand names transferred to their website programme.

A company such as , which was an Internet start up, is likely to use traditional advertising media to help develop a brand name. Brand name power cannot be created solely through advertising on the Internet. To achieve a strong brand name, invested a half billion dollars in traditional media. The Internet must be one component of the total IMC programme if a strong brand name is to emerge.

About the Author:

Would you like to control you own life and stop working under a dominating boss? Are you ready to work from the comfort of your own home, spend more time with your family doing things you enjoy to do? Are you interested in starting your own home business and being financially free? M.A.A Home Biz Solutions is the answer to all your worries,,,

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